Lotus campaign

Destined For Greatness

Lotus was built in Melbourne, one idea and one sample at a time. “Destined for Greatness” is the mindset behind every piece: keep working, keep refining, and take pride in what you create. The Two-Tone Tracksuit is part of that journey, made for people who are building something of their own.

Sampling

The Two-Tone Tracksuit went through three rounds of sampling before we reached the final piece. Each round gave us a chance to adjust the shape, refine the fit and decide how the two shades of navy should work together. We added reflective piping and custom Lotus details, then kept making changes until the jacket and pants felt right as a set.

Measurements

Measurements

The jacket is designed for a relaxed fit, with room to layer underneath. The pants have a loose, baggy leg that gives the set its shape and lets it move naturally when worn. For the best fit, compare a piece you already own with the measurement charts in the product photos before choosing your size.

Fabric

Fabric

The nylon outer gives the tracksuit a lightweight, windbreaker-style feel, with a mesh lining inside. Two shades of navy break up the jacket and pants, while reflective piping catches the light after dark. The jacket features a custom metal zipper with the Lotus logo engraved on the pull, and custom pink tags add a final touch of colour.

Campaign Work

We wanted the campaign to show the tracksuit as it's actually worn: on different people, in motion and out in Melbourne. The photos and videos bring the fit, colours and reflective details to life in a way a studio product shot can't. Every shoot is another part of how we tell the story of Lotus.

The Journey

There's a lot between an idea and a finished piece. We're documenting the samples, changes, shoots and decisions that go into building Lotus as they happen. Follow along on TikTok to see the process behind this tracksuit and what we're working on next.

Follow @abhay_nain_